MAYERCHAK + COMPANY GRAPHIC DESIGN PRODUCTION EXPERTS

 

PRODUCTION
The Client
Davis Publications, Worcester, MA
The Project
Communication through Graphic Design
Student and Teacher’s Editions
Book design by Douglass Scott & 
Tyler Kemp-Benedict, WGBH Design
The Challenge
Our role was to support the design team by making sure their page designs would print correctly. The Solution
For the Student Edition, we replaced all art with hi-res images, preflighted files, kept track of which images needed rescanning, and created final PDFs. For the Teacher’s Edition, we also composed all TE text and delivered final PDFs to the printer.
WGBH Design created a prototype that included colored sidebars to hold the TE text. We added a TE layer to the Student edition and used the same InDesign files for both editions, generating separate PDFs from the same set of files.
This layered-file approach saved a great deal of time and money and ensured consistency between the two editions.