MAYERCHAK + COMPANY GRAPHIC DESIGN PRODUCTION EXPERTS DESIGN + PRODUCTION
The Client
Massachusetts Assisted Living Facilities Association (Mass-ALFA)
The Project
Resource Guide
272 pages, annual directory of all member assisted-living facilities in Massachusetts
The Challenge
Streamline production of annual print directory using data exported from database as well as photographs and ads provided by member organizations
The Solution
Starting with the InDesign files used for the previous year's directory, we updated the design and created a new template designed for automated formatting, so that annual updates could be done more efficiently. We used a third-party plugin to import text exported from the database into InDesign and automate paragraph & character styling. All member ads and photos needed to be preflighted & color corrected individually.
We also implemented a more efficient editorial workflow, using the Annotations plugin to import text edits from electronic PDF markup directly into the InDesign pages without having to retype the corrections.
CATALOGS + DIRECTORIES